Knowing where you are going (the importance of Google Analytics)

By June 15, 2020 Fresh Marketing

So you’ve got a website? (Or you’re planning on building one) How do you know it’s working for you? Once a user lands on your website, you’ve only got a matter of seconds (not minutes) to entertain them before they judge your site. From this point, they will either be engaged and stay, or they’ll be gone.

Google Analytics is Google’s FREE reporting software which can helps business owners understand their website in much greater detail. Firstly, you can understand how users interact with your website, do they stay? If so, how long? What pages do they like the most? Where are they coming from? What path are they taking once they land on your site? Most of all, if you are operating an e-commerce website, are these users converting to real, paying customers?

Google Analytics, lets you easily view and understand all of this information, quickly and easily. Once set-up properly, you can track conversions on your site, learn about what referral channels are working for you and your brand, understand where users are coming from, geographically, interpret which key demographics are interacting with your brand, as well as have access to a range of quick and easy to digest reports.

We talk a lot about SEO or Search Engine Optimisation, and it is important to know which keywords your site is ranking for in order to understand if you are finding the RIGHT customers. Do you have a particular page you like potential customers to visit? Or wish to know if users on your site are converting by visiting the correct pages, and performing the right actions? Google Analytics lets you set up ‘conversion goals’ meaning you can track the exact actions you want a customer to make.

So, you have all of this data at your fingertips, now what do you do?

Fresh Marketing is able to help set-up and optimise your Google Analytics account, we can support you in interpreting the data to make key strategic decisions when it comes to your website. As a team, we are skilled in all areas of website strategy, design, development, user experience, website maintenance and reporting.

If you would like to know more about Google Analytics, and how it could potentially help your business – Get in touch!

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